Back to Blog

Why Brand Identity Is More Than Just A Logo

I’ve had this time and time again from clients: "I just want a logo—I don’t need branding." And honestly? I didn’t fully understand that mindset until I went through the arduous process of branding myself. From questioning “Is this wolf icon approachable enough?” to agonizing over “Is this shade of blue warm and inviting?”, I realized something—these are ideas and decisions, most clients don’t even know they should be considering. Unless you're deep in the design world, it’...