Behind The Guise
Kia ora, I'm Freya, the designer behind Good Guise Studio. Disguised as a big bad company, you’ll be stunned to learn, it's just me. I’m a graphic designer who believes that great design isn’t just about looking good – it’s about telling a story. Whether it's brand identity design that stands out, or print that makes a lasting impression, my approach is simple: design with purpose and personality.
Good Guise was born from my passion for helping small businesses find their voice through visual design. After completing an honours degree in Wellington, I refined my skills working in design studios and have since taken the leap to freelancing. My process blends creativity with strategy, ensuring that every brand identity design I create, is both impactful and true to my client’s vision.
When I’m not designing, you’ll find me brainstorming new ideas, enjoying a good coffee, or exploring the big wide world. I can't wait to get to know you too!
"Freya designed our wedding invites and menu cards. She was so great to work with and nailed the beach vibe we were going for! She made me feel super comfortable going back and forth with some alterations and happily tweaked designs within hours! She had them printed and delivered safe and sound to me well in advance. Highly recommend Freya for any design work!"
Joy R
"I worked with Freya twice during two fundraising campaigns to design some eye-catching tee shirts. She was fast, accurate with my concept design, and helpful throughout the whole process. an absolute pleasure to work with. She is the first person I think of whenever I'm in need of creative input or design. I am stoked with how the tee shirts came out, and enjoyed the process of creating them with Freya."
