No Wolf In
Sheep's Clothing
(Just good storytelling)
Stand out from the pack
At Good Guise, we believe in the power of perception and the art of transformation. We take small business branding and design beyond the surface. With a sharp eye and a knack for storytelling, we create logos and print materials that don’t just look good—they work hard. Together, we’ll craft a look that’s as strategic as it is stunning, and give your business the perfect guise to grow.
What we do
Whether it's small business branding, a little bit of print design, or even a whole identity overhaul, we're here to help you get noticed.
Here are a few of the many services we offer
Jane Smith
"Freya designed our wedding invites and menu cards. She was so great to work with and nailed the beach vibe we were going for! She made me feel super comfortable going back and forth with some alterations and happily tweaked designs within hours! She had them printed and delivered safe and sound to me well in advance. Highly recommend Freya for any design work!"
Joy R
"I worked with Freya twice during two fundraising campaigns to design some eye-catching tee shirts. She was fast, accurate with my concept design, and helpful throughout the whole process. an absolute pleasure to work with. She is the first person I think of whenever I'm in need of creative input or design. I am stoked with how the tee shirts came out, and enjoyed the process of creating them with Freya."
Brady H (Taonga Tees)
Get to know this Designer!
Want to know more about Good Guise and how we can help with a small business branding strategy? We’re all about authentic, clever, and high-quality brands, that speak to your audience. Click below to dive into our story and meet the Tauranga designer who's behind it all!

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